Helping to start a new chapter

If you ask someone to recall their favorite childhood book, they’ll usually smile and can name it right away, because they have strong, positive memories of reading it. Books not only make memories, they open the door to a child’s future. Children who read well by the fourth grade are four times more likely to complete high school. But – a lack of books in the home is directly linked to lower reading proficiency. Nationwide, 65 percent of fourth-graders read below grade-level. That’s as many 25 million children who do not read well. This is a fundamental issue for communities, but together we can help start a new chapter.

Pizza Hut believes education is the key to unlocking a person’s full potential, and we believe that educational success is rooted in childhood reading skills. Since 1984, Pizza Hut has nurtured a love of reading through the BOOK IT! Program – inspiring 1-in-5 Americans along the way! Now, through The Literacy Project, we have an even greater goal – to transform the lives of 100 million people in just 10 years, by enabling access to books and educational resources, empowering teachers and inspiring readers.

All funds donated through The Literacy Project go to First Book, a non-profit social enterprise, to help provide free books that are age-appropriate and culturally-relevant to children in need in communities like yours. When you give to The Literacy Project, you help children in your community and across the nation have a better chance to succeed in life.


Access to literacy resources, empowering area teachers

First Book is an award-winning, nonprofit social enterprise that provides new books, learning materials and essentials to children in need. First Book has distributed more than 150 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada. First Book’s membership of more than 275,000 teachers and program leaders is the largest and fastest growing network of educators exclusively serving children from low-income families.

By making new, high-quality books and essentials available to them on an ongoing basis, First Book is transforming lives, so that every child can have equal access to a quality education. Eligible educators, librarians, program leaders, and others serving children in need can sign up at

For more information, visit their website at



The Literacy Project campaign kicks off on February 26 and runs through April 15th.  Click here to donate today.